Research suggests that 52% of Australians grow a portion of their own food, and reflecting on Woolworth's marketing campaign to promote Michelle Bridges frozen food selection, I think it's great that they've released this ad as it will expose the frauds that they really are. Woolies - The 'Fresh Food People' what an absolute joke.
I get that there is a big market for incredibly time-poor consumers who want to buy more convenient meals to fit in with their busy schedules, I'm not against that. But for Woolies and Michelle Bridges to label home growers as 'freaks' in an attempt to increase sales? That's just blatantly offensive. How stupid do they think people are? This is almost as bad as that show where they abuse over-weight individuals and scream at them until they injure themselves.
What a disgusting attempt from Woolies to highjack "health eating" and sell your preprepared, chemically preserved, microwaved commercially lucrative product as an option to the goodness of homegrown vegetables.
Gotta run folks, off to the local farmers' market
Founder of Edge Trees