I went along to a furniture expo a few weeks ago on a cold, Melbournian wintery Sunday, and me being me, I asked every stall holder I met what the origins of their building materials were. The majority of them replied with “imported”, “American Oak” or “not sure.” There were a few individuals who made their pieces from trees sourced locally, however 99% of the timber in that room, was harvested offshore.
This is an unfortunate status quo, not to mention that I was probably the only person in that room who had an awareness of how much timber gets wasted in our own backyards. As I was leaving the expo, I calculated in my head how many trees Treeincarnation had removed in just that same week. The list comprised of an English Oak, Eucalyptus nicholii, Iron Bark, Evergreen Alder and a Cedar Tree, all of which were fully mature, and perfect for making furniture. Had we not have been the chosen contractor to remove those trees, they most definitely would have been cut up for firewood, or disposed of as mulch. So it begs the question, why are we not utilising the timber from trees that are already being cut down, rather than harvesting plantation timber prior?
Treeincarnation is disrupting two industries that are doing things “because that’s the way it’s always been done” – which is the biggest thief of innovation. It is most definitely our intention, to have both industries follow, in order to create a better tomorrow, and believe it will only be a matter of time.
Inventing a better tomorrow begins with acknowledging, like so many pioneers before us, that the future does not need to resemble the past.
Now over to you.. where is your dollar being spent and how is it changing the world?
Founder of Treeincarnation