This is pretty close to our argument/the whole reason Treeincarnation exists, except if I could just understand why we're not utilising the timber from trees already being cut down (in urban settings) prior to reaching into our pockets and going to forests beforehand, I'd rest a lot easier at night..
It's disappointing that the answer to that is because our industry is doing things "because that's the way it's always been done," which is so mediocre, let alone embarrassing for humanity.
Just to be clear, we're not advocating the removal of trees, we just believe in being proactive with the timber when it comes time for one to go. The status quo across the board is to cut up and the trees and dispose of them as firewood or mulch, which not only discards a lot of the timbers' up cycling potential, but also releases the once stored carbon into the atmosphere, adding to our global warming problem.
So next time you hear of a friend that has to get one of their trees removed, we would greatly appreciate a recommendation so the tree can be up cycled, rather than wasted.
Founder of Treeincarnation